Every runner has their own goals to achieve: from leading a healthier life, to emptying their head and to reaching a sporting achievement. Under the banner of 'supporter of all runners', NN Group helps runners in the Netherlands to achieve all their sporting goals. By challenging, encouraging, guiding and cheering after reaching the finish.
To support their efforts, the NN Group launched the Pacing Team, Cheering moment and the Running supporter. This last activation involved personalised videos with messages of encouragement from family, friends and colleagues, which were played for runners at the 34-km mark of several marathons throughout Europe. The videos were shown on four big screens positioned alongside the course. This created beautiful, emotional moments and gave many runners that little bit of extra energy they needed to reach the finish line.