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Sony Mobile has signed a global sponsorship deal with UEFA as the official partner of the EUFA Champions League for the 2015-2018 seasons. It was our challenge to make use of the rights derived from this international sponsorship in order to make a substantial contribution to local sales objectives.

The #SquadraXperia campaign we developed for this purpose was globally signified by Sony as the best practice to load the UEFA Champions League sponsorship in local markets. In addition, the social content to announce the #SquadraXperia team eventually led to 1,689,668 interactions (likes, comments, shares, video views and link clicks).