Sports speak. Literally.
Emotions are the power of sports. With the ATL brand campaign "Sport to the people", Intersport puts positive and realistic sport-related emotions at the heart of their communications. This means that Intersport can associate these emotions with the brand and distinguish itself from its competitors.
Sports are allowed to speak in a modern, remarkable way. Through the eyes of the sport, we see the experiences of real athletes who all have their own way of engaging with sports. By letting the sport speak, the brand focuses on the essence and power of sports; “sports and the associated emotions are universal, for everyone.”