Over Triple Double

About us

Two-figure scores in three categories, that’s what a Triple Double means in basketball. A unique achievement. Just as in sports, figures are all important in business. To score, points, millimetres and seconds. As such, the number 32 symbolises our agency. But also our passion to score double figures for our customers.

It is our mission to connect brands to fans, make sports progress and achieve business results. And that is why – despite the wealth of sponsorship, digital, social, PR, event and advertising experience in our agency – we will never want to be pigeon hold in any of those silos. We are natural born sport hybrids. Proud generalists.

Our agency beliefs

We are digital and innovative at heart. We use technology and disruptive creative ideas to connect the fysical with digital sports world. We believe great sponsorship are built on 2 core foundations:

  1. Smart, measurable strategy
  2. Creative, impactful activations.

Our beliefs are determined by the ever changing dynamic in marketing. So what is new in marketing? Basically, everything in marketing is new. And the changes in marketing are many and very diverse. To give our agency distinctive power, we want to champion the obvious and listed our key beliefs to live by.

  1. We are an creative led agency, but always business driven
  2. We co-create and co-work
  3. We are digital & innovative at heart
  4. We connect the dots
  5. We make sports count

We specialise in strategic consultancy and ideation & activation. From creation of strategy in sports, to sponsorship management and evaluation and accountability.  Besides that, we create and execute whatever creates impact, such as imaginative experiences and events, engaging social media and content creation and effective partnerships.